SOCIAL MEDIA ADVERTISING
Let’s be honest: it’s harder than ever to get your content noticed online. Social media advertising is a prime way to start making progress in this area. Consequences of missing out on social media marketing can be dire, and can seriously effect whether a brand, site, company or individual succeeds or fails within the marketplace. You’ve heard it said before – if you’re not on the internet, you don’t exist. This very mentality can and should be applied to brand strategy when setting up and preparing to execute any kind of campaign.
Put simply, social media advertising is a must.
SOCIAL INFLUENCERS
A hot topic in the digital marketing industry is none other than Social Media Influencers. So who are they? What do they do? How can we determine the right influencer for our client’s brand? These are all very valid and important distinguishing questions, but the real questions become — who do you trust to deliver the results you need? So who are they, let’s start there.
Social Media influencers have learned to leverage their own social channels - Facebook, Instagram, YouTube, Twitter, etc. and the like to harness the loyal following to buy a suggested or recommend product or service. Approximately 3 Billion people engage through social media. Very often, social media users seek out popular accounts or communities to help offer helpful insights or information that may not be privy to the mass market. Social influencers play a very active role in guiding some online consumers in their decision making when it comes to which brands to use and which to avoid.
SOCIAL MEDIA MANAGEMENT
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users. You can use tools, services, and social media managers to oversee your social media management. Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. With social media’s multiple advantages, it’s worth considering for your marketing strategy.